What is tactical marketing?

Tactical marketing provides the marketing action plans to follow in order to implement a strategy. It’s a step-by-step process of what to do, how to do it and when do it. Tactical Marketing brings Strategy to life.

Tactics is how you connect with customers, it’s your individual company journey that will give you marketplace visibility.

Tactical Marketing is the “how-to” part of a marketing strategy, it is focused on the execution of the plan and the use of specific tactics to achieve the desired results.

According to Marketo,companies with a structured Tactical Marketing plan will see a greater ROI than thoses that follow an ad hoc plan.

If strategy is the roadmap, tactics are the signposts

Tactical marketing provides the marketing action plans to follow in order to implement a strategy. It’s a step-by-step process of what to do, how to do it and when do it. Tactical marketing brings Strategy to life.

Tactics is how you connect with customers, it’s your individual company journey that will give you marketplace visibility.

Tactical marketing is the “how-to” part of a marketing strategy, it is focused on the execution of the plan and the use of specific tactics to achieve the desired results.

What are the benefits of a Tactical Marketing Plan?

Clear Focus: A tactical marketing plan helps businesses to focus their marketing efforts on specific goals and objectives.

Improved ROI: A well-executed tactical marketing plan can generate higher returns on investment (ROI) for businesses.

Better Engagement: A tactical marketing plan helps businesses to engage their target audience more effectively.

Flexibility: A tactical marketing plan allows businesses to adapt their marketing efforts quickly to changing market conditions or business goals.

Measurable Result: A tactical marketing plan allows businesses to measure the effectiveness of their marketing efforts.

Clear Focus: A tactical marketing plan helps businesses to focus their marketing efforts on specific goals and objectives.

Improved ROI: A well-executed tactical marketing plan can generate higher returns on investment (ROI) for businesses.

Better Engagement: A tactical marketing plan helps businesses to engage their target audience more effectively.

Flexibility: A tactical marketing plan allows businesses to adapt their marketing efforts quickly to changing market conditions or business goals.

Measurable Result: A tactical marketing plan allows businesses to measure the effectiveness of their marketing efforts.

What types of marketing tactics a company can use today?

Advertising

This can include television, radio, print, online, and outdoor advertising.

Public Relations

This includes media relations, events, press releases, and other tactics to build a positive image for the business and its products or services.

Digital Marketing

This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.

Direct Marketing

This includes direct mail, telemarketing, and other direct methods to reach and engage customers.

Content Marketing

This includes creating and distributing valuable and relevant content to attract and engage a specific target audience.

Influencer Marketing

This includes partnering with influencers to promote the brand and its products or services.

Event Marketing

This includes organizing or participating in events such as trade shows, fairs, and other public events to promote the brand and its products or services.

Guerilla Marketing

This includes unconventional and creative marketing tactics, such as flash mobs or street teams.

Product placement

This includes placing products in television shows, films, or video games.

Referral Marketing

This includes incentivizing customers to refer friends or family to the business.

Promotions

Special offers, discounts, and other incentives to encourage customers to make a purchase.

Personnel Selling

The process of selling products and services to customers.

INSIGHTS

According to a study by the Content Marketing Institute, businesses with a documented marketing strategy are 538% more likely to report success in achieving their marketing goals than those without a plan.

In a survey conducted by HubSpot, businesses that documented their marketing strategy were 466% more likely to report success in achieving their marketing goals.

According to a report by the Aberdeen Group, companies with a formalized marketing plan see a 24% faster revenue growth than those without.

A study by Marketo found that businesses with a tactical marketing plan in place are 313% more likely to report a higher ROI than those without a plan.