“We are just posting Ad Hoc”.

We hear this often…

Is your social media calendar planned and ready to go for the next 3 months based on your strategic goals?
Are you just copying what everyone else is doing?
Are your social media activities in line with your sales objectives?
Does your social media advertising follow a shotgun approach?

According to a study by Hootsuite, 90% of businesses report increased brand visibility as the top benefit of having a social media strategy

Why is a Social Media Strategy important?

A social media strategy is important as it helps businesses to effectively reach and engage their target audience on different social media platforms. It also helps to create a consistent brand image and message, increase website traffic and sales, and gather valuable customer insights.

The importance of a Social Medial Strategy

A comprehensive strategy helps a business to:

Help reach and engage your target audience.

Create a consistenet brand image and message.

Increase website traffic and sales.

Gather valuable customer insights

Help reach and engage your target audience.

Create a consistent brand image and message

Increase website traffic and sale.

Gather valuable customer insights

Elements of a Social Media Strategy?

Goals

Specific, measurable and achievable goals that align with the overall business objectives.

Target Audience:

A detailed understanding of the target audience, including demographics, interests, and behaviours.

Platforms

Selection of the most appropriate social media platforms where the target audience is active.

Content

Development of a content calendar and guidelines for creating valuable and engaging content that aligns with the brand and resonates with the target audience.

Distribution

A plan for how and when to distribute content across social media platforms.

Engagement

Tactics for building and maintaining relationships with followers, such as responding to comments and messages.

Monitoring and Measurement

A plan for monitoring and measuring the effectiveness of the social media strategy, including metrics such as engagement, reach and conversion rates.

Optimisation and Adaptation

Continual optimisation and adaptation of the strategy based on the performance data and changes in the market and audience behaviours.

INSIGHTS

Increased brand awareness:

According to a study by Hootsuite, 90% of businesses report increased brand visibility as the top benefit of having a social media strategy.

Improved engagement:

A study by Hubspot found that companies that publish more than 16 posts per month on social media platforms see almost 3.5x more engagement than those that publish fewer than 4 posts per month.

Increased website traffic:

A study by Shareaholic found that social media platforms drive 31% of overall referral traffic to websites. By including links to their website in social media posts, businesses can drive more traffic to their site

Increased revenue:

According to a study by LinkedIn, companies with a formalized social media strategy are 1.5x more likely to see a positive impact on revenue growth.