Do I need a Brand Strategy or is it just fluff?
Your brand is more than your logo, your website and the font you use. Your brand is what people say about you when you are not in the room. A good brand follows 3 simple rules, its recognizable, it speaks to your reputation, and it does the work of making you memorable.
A comprehensive Brand Strategy explores the following: Purpose/Values/Positioning/Tone & Voice/Story/Identity/Style/Messaging
Just to clarify a Brand Strategy is not a Marketing Strategy and vice versa. A Brand Strategy works from the inside out, a Marketing Strategy works from the outside in. Both strategies done well, will result in a sound marketing roadmap.
The importance of a Brand Strategy
Consistent positive brand image and message helps a business:
Attract new customers
Build relationships with existing customers
Attract the right talent to the organisation
Provide direction and guidance for all aspects of a business
Introduce new products and services to the organisation.
Align company’s internal teams and external partners
Elements of a Brand Strategy?
Brand Identity
The visual elements that make up a brand, such as the logo, colour palette, and typography.
Brand Vision
A statement that defines the brand’s purpose, values and what it stands for.
Brand Mission
A statement that describes how the brand aims to achieve its vision
Brand Positioning
A statement that differentiates the brand from its competitors and communicates its unique value proposition.
Target Audience
A clear definition of the target audience and their needs, preferences and behaviours.
Brand Vice & Tone
Guidelines for how the brand should communicate with its target audience through different media.
Brand Story
A narrative that tells the brand’s story, history, and evolution.
Brand Architecture
A system that organizes the brand’s portfolio of products, services, and sub-brands.
Brand Guidelines
A set of rules and guidelines that ensure consistency and coherence across all brand touchpoints.
Continual Optimisation
A plan for monitoring and adjusting the brand strategy as needed based on changes in the market, customer behaviour, and business goals.
INSIGHTS
Here are a few statistics that support the importance of having a strong brand strategy:
According to a study by Forbes, companies with strong brand strategies outperform those without by 83%.
According to a report by Lucidpress, consistent branding across all channels can increase revenue by up to 23%.
A study by McKinsey & Company found that brands that consistently provide a superior customer experience can increase their revenue by up to 15%.
A survey by Edelman found that 81% of consumers say that they need to be able to trust the brand to buy from them, demonstrating the importance of building trust through a strong brand strategy.
How we work
We keep it simple. Our goal is to give you the best experience by choosing to work with us. We are more about people than lengthy paperwork.
Contact us today
Initial Meeting
Let’s get together for an initial chat to see if we are the right fit for your business.
Discovery Session
We take a closer look at the challenges and opportunities of the business and provide you with some insights and feedback.
Proposal
We will provide you with a proposal for your perusal.
Let’s get to work
On acceptance of the proposal and signing of all the important paperwork we will commence working on your strategy.
