Frequently Asked Questions.

Due to the sensitive and confidential nature of our work, we cannot provide examples of Client’s brand or marketing strategies on our website.

Our fees are determined by the requirements of the customer. We don’t use any cookie cutter templates as we treat every business as unique. As a guide a brand and/or marketing strategy can start at $7500.00

Depending on the requirements of the Client, a strategy can take between 6 and 12 weeks to complete.

Yes, chat to us at proposal stage and we can work on a payment plan that works for you!

Yes, we are not only skilled at strategy but can also assist your business implement the strategy.  We can with you, or your team or just leave it to us to get the job done!

A brand strategy is an essential element of an overall marketing strategy, and helps a business to differentiate itself from competitors, increase customer loyalty and drive growth. A Brand strategy also helps a business to understand its target audience and create a connection with them.

Done once and done correctly your brand strategy will help shape and guide your business for years to come.

A Brand Strategy is not a Marketing Strategy and vice versa. A Brand Strategy works from the inside out, a Marketing Strategy works from the outside in. Both strategies done well, will result in a sound marketing roadmap.

Absolutely, this is the fun part, and we will work with you to create a logo and brand assets you will be proud of.

Our process commences with (2),2-hour workshops in which all key stakeholders are involved. Once we have all the information, we require we work our magic behind the scenes. On completion of works we will present the strategy to the team for comment and feedback. On finalisation of all information and feedback, the business is presented with a completed document strategy.

Brand Strategies not only work for global brands, a well-crafted and detailed strategy will assist any business. A consistent and positive brand image can not only attract new customers but also attract the right talent to your organisation.

Yes having a marketing strategy is still highly relevant today. In fact, it is more important than ever as the business environment is becoming increasingly complex and competitive. A marketing strategy helps a business to navigate this complexity by providing a clear roadmap for reaching its target audience and achieving its goals. It also helps to identify new opportunities and stay ahead of trends and changes in the market. Additionally, with the rise of digital marketing and the increasing use of data and technology, a marketing strategy enables businesses to make informed decisions and optimize their efforts. In short, a marketing strategy is essential for any business that wants to succeed and grow in today’s fast-paced and constantly changing market.

A strategy is a high-level plan or approach that outlines the overall goals, objectives, and guiding principles to achieve a specific outcome. It sets the direction and provides a framework for decision-making. A tactic, on the other hand, is a specific action or method employed to execute the strategy. Tactics are more detailed and focus on the implementation of the strategy. Finally, a channel refers to the specific platform or medium used to deliver the marketing message or reach the target audience, such as social media, email, search engines, or traditional advertising channels. Channels are the vehicles through which tactics are executed to achieve the broader strategy’s objectives.

Digital marketing is the process of promoting products or services using online channels such as search engines, social media, email, and websites to reach a larger and more targeted audience. It includes various techniques like SEO, PPC, Content Marketing, Social Media Marketing, Email Marketing and more. It allows for better targeting, measurement, and engagement with consumers.

A marketing strategy will provide you with a comprehensive roadmap outlining the specific goals, target audience, key messages, tactics, and channels to be used in your marketing efforts. It will offer insights into the competitive landscape, market trends, and customer behaviors, helping you make informed decisions on how to position your products or services effectively. Additionally, a marketing strategy will outline the budget, timeline, and performance metrics, allowing you to measure the success of your marketing initiatives and make data-driven adjustments as needed to achieve optimal results.

A Digital Marketing Strategy is a plan that outlines how a business will use digital channels (websites, social media, email, etc.) to achieve marketing goals. It includes targeting the right audience, creating relevant content, and leveraging online advertising to drive results.

A well-crafted social media strategy can benefit your business in several ways. It enhances brand visibility, engages with your target audience, drives website traffic, generates leads, and fosters customer loyalty. With a clear social media plan, your business can achieve measurable results and stay competitive in the digital marketplace.

Yes, we can once we have determined the strategy we will provide you with a 1-month content calendar of ideas.

An effective social media strategy should include defining your target audience, setting clear goals and objectives, selecting appropriate social media platforms, creating engaging and valuable content, establishing a posting schedule, monitoring performance metrics, and adapting the strategy based on data-driven insights.

Results are dependent on many factors: Objective, audience, product type, budget etc. Some clients show results within 1-month other clients may take a little longer.

The minimum budget for social media marketing can vary depending on several factors, including the size of your business, your marketing goals, the competitiveness of your industry, and the specific social media platforms you choose to utilise. While there is no fixed amount, some businesses start with as little as $500 per month for basic social media advertising and content promotion. However, to achieve more significant results and maximise your reach, a budget of $500 to $4,000 per month is generally considered more effective.

The customer journey and touchpoint strategy are related concepts but serve different purposes. The customer journey refers to the entire end-to-end experience a customer goes through with a brand, from the initial awareness stage to the final post-purchase interactions. It involves understanding and mapping out the various stages and touchpoints where customers interact with the brand. On the other hand, a touchpoint strategy focuses on how a business strategically manages and optimises individual interactions or touchpoints with customers at specific stages of their journey. The touchpoint strategy aims to ensure consistency, relevancy, and positive experiences at each touchpoint, thereby enhancing overall customer satisfaction and fostering brand loyalty throughout the customer journey.

Customer Journey Mapping is a visual representation of the steps and touchpoints a customer goes through when interacting with a company. It helps businesses understand the customer experience, identify pain points, and improve engagement.

Touchpoint marketing ensures that customers receive relevant and personalised messaging, enhancing their overall experience and increasing the likelihood of conversions. It also allows businesses to collect valuable customer data, enabling them to better understand customer behaviour and preferences, ultimately driving more informed marketing decisions and improving the overall effectiveness of their marketing efforts.

The touchpoint strategy process involves thorough research and analysis of the target audience, mapping the customer journey, auditing current touchpoints, identifying new touchpoints, and developing personalised content and messaging. It requires seamless integration and alignment across all channels, continuous monitoring and testing, and data-driven improvements over time. The goal is to create a cohesive and effective approach to managing customer interactions and experiences, ultimately enhancing brand loyalty and customer satisfaction.

The duration to complete a touchpoint strategy can vary significantly depending on various factors, including the complexity of the customer journey, the number of touchpoints involved, the size of the business, the availability of data and resources, and the specific objectives of the strategy. In some cases, businesses may be able to develop a basic touchpoint strategy within a few weeks or a couple of months. However, for more comprehensive and in-depth strategies that involve extensive research, data analysis, and integration across multiple channels, it can take several weeks to complete. The key is to approach the touchpoint strategy with careful planning and to remain flexible to adapt as needed during the implementation process.

Customer Journey Mapping is a visual representation of the steps and touchpoints a customer goes through when interacting with a company. It helps businesses understand the customer experience, identify pain points, and improve engagement.

Mapping a customer journey is important because it provides businesses with a visual representation of the entire end-to-end experience that a customer goes through while interacting with the brand. It helps businesses gain a deeper understanding of customer behaviors, needs, pain points, and expectations at each stage of their journey.

By mapping a customer journey, businesses can identify critical touchpoints where customers interact with the brand, allowing them to optimise those interactions and provide a seamless and personalized experience. This insight enables businesses to make informed decisions, refine marketing strategies, and align their touchpoint efforts to meet customer expectations, ultimately leading to increased customer satisfaction, loyalty, and improved business performance.

CTD would require the following information to complete customer journey mapping. Goals and objectives, detailed insights into the target audience and personas, identification of customer touchpoints across the entire journey, feedback and data on customer perceptions, sales, and conversions. Internal stakeholder input, brand messaging, and values, as well as customer support and service processes, are also crucial components. This comprehensive information enables CTD to create a data-driven customer journey map that aligns with their strategic vision, resonates with their target audience, and helps identify areas for improvement, ultimately enhancing the overall customer experience and fostering customer satisfaction and loyalty.

Depending on the complexity of the organisation’s marketing process anywhere between 3 – 12 weeks.

Tactical marketing involves the implementation of specific and targeted actions to achieve short-term marketing objectives. It focuses on executing the strategies outlined in the broader marketing plan, utilising various marketing channels and tactics, such as social media campaigns, email marketing, advertising, promotions, events, and content creation. Tactical marketing aims to drive immediate results, enhance brand visibility, generate leads, and engage with the target audience. While strategic marketing sets the overall direction and long-term goals, tactical marketing brings the strategy to life, leveraging timely and measurable initiatives to achieve tangible outcomes and contribute to the overall success of the marketing efforts.

The short answer is yes!

A marketing tactic is a specific action or activity, while a marketing channel is the platform or medium used to deliver that tactic to the target audience. Tactics are the “how” in executing a marketing strategy, while channels are the “where” in reaching the audience.

Yes, that’s the fun part and we can certainly assist you and your team!

To ensure ROI on its clients’ marketing investment, Connect the Dots would set clear goals and KPIs for each tactic, use data analytics to make data-driven decisions, conduct A/B testing, implement conversion tracking tools and provide regular reports to Clients.

Conversations can be conducted through mobile, online or face to face meetings.

Marketing Minds is all about offering Business Owners or Marketing Managers with advice on marketing information that they may need for their business. There is no commitment to continue working with us. Consultations may be once off or ongoing depending on your business requirement.

Business Owners. Marketing Manager. Marketing Coordinators. One Man Marketing Teams.

Payments are made up front and are non- refundable. An invoice will be sent prior to the consultation.

Yes, we do. We can assess what is required after the first meeting and provide you with a proposal