Case Study: Healthcare

Our client, a virtual hospital, is poised to revolutionise healthcare in Western Australia by introducing one of the region’s first virtual hospital services. With a vision to enhance patient care through innovative technology, MSVH aims to create a cohesive business model that integrates three vital healthcare divisions: Non-Critical Care, Chronic Disease Management, and Post-Operative Care.

The Objective

The client approached CTD to derive and deliver and establish a go-to-market strategy for them. This strategy needed to leverage the strengths of each division while offering a unique value proposition to patients.

The Strategy

From Boring to Bold

Our client took a dramatic step to visually differentiate her firm by replacing the traditional greys and blues of accounting branding with vibrant hot pink. This bold colour choice not only made the firm’s marketing materials visually striking but also sent a clear message: this was an accounting firm unlike any other.

Shifting The Tone

The tone of all client correspondence underwent a complete transformation. Formal and impersonal communication was replaced with a conversational, engaging, and approachable style. Emails, newsletters, and reports became enjoyable to read, breaking down barriers between accountants and clients.

Value Through Content

Our client and her team developed content that went beyond the standard accounting updates. They produced articles, guides, and resources tailored to client needs, written in a conversation style with a focus on actionable insights. This made their communications not only informative but also genuinely helpful.

The Result

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The bold hot pink branding quickly became synonymous with the client’s firm, allowing the firm to stand out in a crowded market.

Attracting the Right Audience

The new tone and personality resonated with forward-thinking business owners who sought accountants that were true partners rather than transactional service providers.

Strengthened Client Relationships

Clients began viewing the firm as an extension of their team, appreciating the genuine interest Carolyn and her team showed in their businesses.

Industry Leadership

Our client’s accounting firm earned a reputation as a trailblazer in the accounting industry, demonstrating that personality and professionalism are not mutually exclusive.

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