Case Study: Gold Buyers

A strategy worth its weight in Gold

The Objective

Seeking to diversify and enhance their market presence, the Client approached CTD to develop a comprehensive marketing strategy for the launch of their Gold Buyers Initiative. This new venture aimed to position GSB as a competitive force against well-established rivals like ABC Bullion and Perth Mint

The Strategy

Target Audience Idenitifcation

Our client took a dramatic step to visually differentiate her firm by replacing the traditional greys and blues of accounting branding with vibrant hot pink. This bold colour choice not only made the firm’s marketing materials visually striking but also sent a clear message: this was an accounting firm unlike any other.

Positioning Strategy

The tone of all client correspondence underwent a complete transformation. Formal and impersonal communication was replaced with a conversational, engaging, and approachable style. Emails, newsletters, and reports became enjoyable to read, breaking down barriers between accountants and clients.

Brand Development

Our client and her team developed content that went beyond the standard accounting updates. They produced articles, guides, and resources tailored to client needs, written in a conversation style with a focus on actionable insights. This made their communications not only informative but also genuinely helpful.

The Result

Successful Launch

GSB opened its first location in February 2024 and quickly gained traction within the market.

Awareness & Sales Growth

Within the first year, the Client effectively raised brand awareness, leading to significant growth in sales and customer inquiries.

Expansion Plans

Due to the successful first year, the Client is now preparing to open a second location in Sydney, indicating strong business growth and market demand.

Industry Leadership

Our client’s is building a reputation as a trailblazer in the a Gold buyers sector, demonstrating that education and customer relationship is a winning formula.

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